About Us
First, why do our tools work? To understand why our tools work you need to understand three premises:
- Human brains are predisposed to focus on the negative. This is how we evolved and was originally designed to keep us safe in a hostile world.
- Human brains change. Neuroplasticity is the ability of the brain to change throughout our lives. In short, we can teach our brains to focus on the positive.
- Small efforts yield big rewards. The amount of effort given does not proportionately relate to the result received. If you take just 2 minutes a day for yourself, you can yield big results.
